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Million Dollar Marketing At Every Price Point

Home Preparation

Your home needs to make an impression such that the snap judgments of potential buyers are favorable. During a showing, buyers will make judgments about your home as they view it through the “lens” formed in that first 15 seconds. We will put this trait of human nature to work for us.

A-to-Z checklist to ensure your home shows it's best

Complimentary staging consultation

Access to our exclusive list of service providers to help ready your home for market

Professional Photography

Professional photography can help homes sell weeks faster than homes marketed with DIY photos. In addition, homes marketed with professional photos command a selling premium of thousands of dollars more than their cellphone photo counterparts.

These are some of the services that we offer:

Professional interior and exterior photos

Exterior dusk photos to add intrigue and drama

Aerial drone photography

Home premiere video showcase

Matterport 3D virtual tour

Virtual staging if necessary

Digital Marketing

The successful marketing of a home, like that of any good or service, is a multi-faceted process that includes nearly every activity involved in getting it sold. Because over 90% of buyers start their home search online, it is important to employ a robust digital marketing strategy.

These are some of the services that we offer:

Your home will be placed on the MLS and the listing will be syndicated to over 2000 home search portals such as Homes.com, Zillow.com, Realtor.com

To maximize Search Engine Optimization (SEO) we will create a single property website just for your home

A custom chat-bot will be created to provide home buyers with 24-hour information about your home

Your home will be featured on major social media networks with organic and pay-per-click advertising

Custom email blast informing thousands of local brokers about your home

Your home will be included in popular home search mobile apps including: Homesnap, Zillow, HomeSpotter, and many more

Print Marketing

Although print marketing was once though dead, its revival is largely due to the Millennial generation's value in experiences. Because the Millennial generation is now the largest home buying group, we capitalize on this trait by providing upscale and luxurious print marketing. Sunday morning news ads and home buyer magazines are no longer relevant.

Custom property premiere adverts will be delivered to homes in your community

Custom home adverts will be printed as part of our agent showing packet

Local Market Trends

Knowing what is happening in your local market will help you make calculated decisions.

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Our Proven Record Of Success

$ 350+ Million

Sold Since 2015

500+

Successful Transactions

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Testimonials

About Peter Lazzopina

Experience. Results. Confidence.

When you're making one of the largest financial decisions of your life, experience matters. As a member of My Charlotte Homes, Peter Lazzopina combines decades of real estate expertise with the power of one of the Charlotte area's most accomplished real estate teams.

My Charlotte Homes is recognized among the Top 1.5% of Real Estate Professionals in America by RealTrends, has been named to the Charlotte Real Producers Top 500, and brings a proven track record of more than 400 homes sold. The team's commitment is simple: deliver transactions that are smooth, strategic, and profitable for every client.

Peter's real estate career began in 1998 in Central Florida and expanded throughout the Southeast, where he worked in both single-family and multi-family development. Since 2004, he has served clients throughout the Charlotte metro area, helping buyers, sellers, and investors navigate changing markets with confidence.

His background sets him apart. With experience in real estate development, investment analysis, and as a former Certified Financial Planner, Peter offers clients a unique perspective that extends beyond the transaction itself. He understands how real estate decisions impact long-term financial goals and uses that knowledge to help clients make informed, profitable decisions.

Having successfully navigated multiple market cycles, Peter provides the insight, negotiation skills, and market expertise necessary to help clients achieve their goals regardless of market conditions. Backed by the resources, marketing power, and proven systems of My Charlotte Homes, he is dedicated to delivering exceptional service and results from consultation to closing.

Whether you're buying your first home, upgrading to a luxury property, investing, or preparing to sell, Peter's mission remains the same: to make your real estate experience simple, smooth, and profitable.

My Charlotte Homes

RealTrends Ranked Top 1.5% in America

Charlotte Real Producers Top 500

Certified Luxury Home Marketing Specialists

400+ Homes Sold

Proven Marketing, Negotiation & Client Service Systems

Committed to Profitable and Stress-Free Transactions for Every Client

Latest Blog Posts

The Charlotte region’s home sales experienced steepest decline of the year in November, while inventory increased nearly 49 percent

Posted by Peter Lazzopina

December 17 2022

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The Charlotte region’s home sales experienced steepest decline of the year in November, while inventory increased nearly 49 percentDec. 16, 2022CHARLOTTE, N.C. — The Charlotte region

FORECAST for the economy

Posted by Peter Lazzopina

December 6 2022

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Many of my clients ask about my opinion on the future of the housing market in regard to mortgage rates. For the last 24 months, I've stated that the flood of money put into the economy by the

For Week Ending September 17, 2022 (Data current as of Sept. 26, 2022)*

Posted by Peter Lazzopina

September 28 2022

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Mortgage rates topped 6% the week ending 9/15, as hotter-than-expected inflation helped push rates to their highest level since 2008 amid growing recession concerns. According to Freddie Mac,

A closer look at April 2022 sales throughout the Charlotte region.

Posted by Peter Lazzopina

May 18 2022

0 comments

A closer look at April 2022 sales throughout the Charlotte region. All data is according to Canopy MLS.Underlying messages: Sales were down year-over-year for a fourth consecutive month, down 10.2

Areas We Cover

eXp Realty in North Carolina

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Peter Lazzopina

Expertise & Experience

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